My Role in this project
Product Designer, User Researcher
Product Designer, User Researcher
Platform
Web App
Web App
What is ALAX Publisher?
ALAX Publisher is a web app for Game Developer to distribute game applications. Their games will be published on ALAX Store – a Mobile Game Distribution Platform based on blockchain technology.
Why ALAX Publisher?
- Full control over your game or application - ALAX provides access to developer interface allowing for seamless game distribution. This interface grants access to developer accounts where you can upload or update games, monitor game statistics, and access your revenue instantly.
- More profit - since all the transactions are recorded in the blockchain, developers will have a precise overview of the sales of their games and be able to ensure they are getting a fair deal. This reduces the prices for content for gamers, and expedites the transaction.
- No more delays in payouts - payments can be made directly to the developer using ALAX tokens. Game developers can then exchange the ALAX tokens for a FIAT currency (USD, EUR, etc.) at any time.
Understanding the product’s stage
Typically, in other application distribution platforms, the UI/UX for developers’ tool is not as good as the consumer's. ALAX Publisher in the beginning was not different. Before I joined ALAX, Publisher's interface was quite simple, less functional and had some bad UX problems. Therefore, after observing and researching, I came up with a plan to revamp the entire app.
The Problems & Solutions
Color
The purple-blue color used as a background was too bright and could cause eye strain when looking at it for a long time. It was also not our branding color.︎︎︎ I picked out the dark blue color in Alax branding color palette. It would make people feel more trustable, secured, and can be seen as a sign of stability. I still keep the orange for elements like button, link and special labels.
Font
There were 2 fonts (Roboto and Muli) used in Publisher. But the Muli font only appears in few pages as a big title, so it unnecessary to use one more font.︎︎︎ I removed Muli and use only Roboto as the font family.
Layout
The old design was quite simple with similar layout through each page. It was lack of visual elements and the spacing was too wide in most pages.︎︎︎ Revised the spacing, adding new UI elements to demonstrate the features better.
Features
There is a lack of essential functions such as real-time search, game details' view page, notification and account page.︎︎︎ Provided designs and did usability testing with user to continuously improve the features.
Design System
We didn’t have the style guide. That’s why there were some inconsistent elements (buttons, colors, typography, etc) throughout the old designs.︎︎︎ I made the style guide collateral with the new designs so it will be easier for the development team to implement the design accurately.
The New Publisher
Sign up
The new Sign up’s design works better in other devices’ screen sizes. I also added some illustrations for pending and confirmation steps.
Dashboard
Game Developer can have an overall look at their games’ performance in Dashboard. They can also filter to change the graph that demonstrates the growth of their games.
Games
This is the biggest feature in the web app. Game Developer can create new game, add screenshots and other information then submit and wait for it to be published on ALAX Store. They can also upload new versions, search and delete their games.
Game Details
What’s new - Add/Edit/View
Upload new Version
Create New Concept
Withdrawals
Game Developer can see the profits that they earn with their games and withdraw the money quickly.
Accounts
This is where Game Developer manage their account, add bank information and change password.
ALAX Publisher Launching
ALAX Publisher was launched successfully at ALAX & Partner Party along with other ALAX apps: ALAX Store and ALAX Pay. We had received many feedbacks and recommendations for continuous improvement, and we strive to improve our products in the future. ALAX and Partner Party was a great start to redefine the gaming world.
Can you guess where was me? The only one in white!